Case Study: Belleza Express

    Belleza Express Logistic Case Study

    Industry: Manufacturing

    Country: Colombia

    Description: Belleza Express is a Colombian company dedicated to the manufacture and marketing of leading brands of personal care and over-the-counter medications. It was born in 1990 as an exclusive marketer for Colombia of imported brands and until 2000 began the process of production, marketing and distribution of its own brands.

    It serves more than 1,200 national and international clients, it has two distribution centers with approximately 12,000 m2, 14,000 storage positions in double-depth and high-height racking and 3,000 dynamic picking positions.

    The company’s portfolio has an average of 3,200 product references, and each month, between 2,300 and 2,400 references are dispatched.


    • 30% increase in operations productivity
    • Improvement in inventory management and control processes by 25%
    • Compliance with dispatch and service promises are greater than 98%

    Testimonies: “The active involvement of senior management is essential because it makes a project of this type transversal and strategic for the business. We recognize Infor’s WMS as a highly proven world-class technology, and we especially highlight Cerca Technology’s methodology and knowledge of implementation processes in supply chains. ” Juan Francisco Duplat, Operations and Logistics Manager of Belleza Express.